Are you looking to increase your brand awareness for your medical practice?
Look no further than right here!
Take a look at these eight marketing tips to help increase your practice’s awareness today!
Invest Effort in Content Marketing
Content marketing provides multiple benefits for healthcare practices.
Creating quality content for your practice — whether videos, blogs, infographics, etc. — can help position you as an authoritative source for the subjects and topics on which you talk.
A good content marketing strategy will also help your search engine optimization (SEO) so that you are found more easily on Google. Also, people sharing or linking to your content will help bring in potential new patients.
Overall, having solid content on your site will help improve your brand reputation, as well as your awareness of your brand.
Use Facebook Ads For Free Services
With Facebook ads, you can get extremely targeted, specifying age, interests, behavior, and location into your ads.
Facebook is also an extremely cheap way to market your practice, as you can spend as little as $5 and reach 1,000 prospective patients.
Facebook also makes it easy for you to measure your campaigns, so you can see which ones are doing well, which ones are not, and make the necessary alterations from there.
Offering free services — like flu shots or a back adjustment for chiropractics — is a fantastic way to get people to click your ad and convert.
Generate Media Exposure Through Public Relations Initiatives
Investing time and resources into a public relations team is a smart idea for all healthcare practices.
There are two main benefits to public relations. The first is that a good story or press release has much more influence over your audience than publishing a success story of your own.
Audiences are more likely to trust messages coming from an objective source — like a local news outlet.
The second benefit is that you can increase your reach, as a compelling or entertaining story is likely to be picked up by several news outlets as opposed to just being found on your website or social media.
Highlight Your Doctors, Nurses, and Other Key Team Members on Your Site
Regardless of what type of organization you have, being transparent about who your employees are is a great way to gain an advantage over your competitors.
Consumers love seeing the faces behind the operations, as it offers some familiarity behind the organization.
Seeing the bright smiles of your employees — along with their credentials — is a surefire way to boost your website’s quality and authority.
Don’t Ignore Social Media
We mentioned Facebook ads already, but there is so much more you can do with social media.
A strong social media presence is a must in today’s digital world, which is dominated by smartphones.
Ideas for what to post include:
-Information on your team members
-Important news about your practice, such as new hires or new services
-Any other newsworthy items
Encourage Online Reviews
Like other tips on this list, having positive online reviews on your Google Business Page provides a few benefits.
First, it always looks better when people see that you have reviews for your practice, as it lends credibility.
Second, positive views reflect well on your ability to provide quality service.
And last, Google’s algorithm rewards organizations and businesses that have more engagement on their Google Pages (so, in addition to reviews, make sure you have images, address, and contact information on your page).
Upgrade Your Website to Reflect the Quality of Your Services
You may be surprised how much a difference a website overhaul can have for your practice.
For many of your potential patients, your website is the first time they’ll experience your practice. You want it to reflect the quality of your services, as well as look professional and be user-friendly so that they can find what they wish to quickly (Bonus: Well-performing websites appear higher on Google searches too!).
Sprucing up your site and making it more fresh and up-to-date is an excellent investment when it comes to marketing your practice.
Look into HARO for Easy Exposure and Links
Help a Reporter Out (HARO) is an underutilized marketing tool — especially for medical practices.
If you’re unfamiliar with how HARO works, reporters and bloggers post questions or topics that you can respond to and get links back to your site, as well as promote your practice to a new audience. So the links help with SEO and the promotion helps with awareness.
For example, a health blogger may post a question asking for professional healthcare experts about the best foods to eat while sick. You can then respond with your answer and the URL you’d like them to link to; it’s that easy.
Good luck implementing these tips into your marketing strategies!